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About LeadFella

LeadFella finds local businesses, audits their websites, scores them by revenue potential, drafts outreach grounded in real gaps, and runs the whole pipeline in a built-in CRM - so the next client is always one workflow away.

Why LeadFella

One workflow instead of five tools

Agencies and freelancers used to stitch together a scraper, an audit tool, a spreadsheet, an email app, and a CRM. LeadFella replaces that stack with a single self-hosted platform - one backend, one database, and your own AI keys.

What we believe

The principles behind the product

Four ideas shape every decision we make - from how leads are scored to how a single email gets sent.

01

Revenue first

We rank leads by money on the table - estimated project value weighted by close probability - not vanity metrics. Your list sorts by what a deal is actually worth.

02

Never auto-send

Every message follows Draft, Review, Approve, then Send. LeadFella drafts outreach grounded in a real gap, but nothing ever goes out without your explicit approval.

03

Deterministic before AI

Scoring and opportunity detection are rule-based and explainable. AI layers on top for personalization and insight - never as a black box you cannot audit.

04

One platform, end to end

Discovery, analysis, scoring, personalization, outreach, and CRM are built to work together, so a lead never falls through the cracks between five disconnected tools.

Who it's for

Built for the people who fix the web

If you sell websites, SEO, ads, or software to local businesses, LeadFella was made for your day.

Marketing agencies
Web & software firms
SEO agencies
Freelancers
~3,700
technologies fingerprinted per site
200k+
leads searchable per workspace
8
capabilities in one platform
0
emails ever sent without approval

Come build the roadmap with us

LeadFella is in early access. Join the waitlist and help shape what we build next.