Discovery, analysis, scoring, personalization, outreach, and CRM - built to work together so a lead never falls through the cracks.
Lead Collection
Find businesses by type and location with a built-in Google Maps scraper, watch jobs stream in live, and keep everything in a normalized lead database you can search, sort, and filter. Prefer plain English? Describe a niche, a location, and how many leads you want, and an LLM fans it into many area-level searches automatically.
- Google Maps scraper with live job progress
- AI scrape: describe a niche + location + lead count, and it plans the queries
- Normalized records - name, category, address, phone, website, ratings
- Business-type filter shared across Leads, Intelligence, and CRM
- Businesses with no website are auto-qualified as web-build leads
- Brightsmile DentalDentist · Austin, TXsite
- Lone Star PlumbingPlumber · Austin, TXno site
- Hill Country LawLaw firm · Austin, TXsite
- Pure Glow SpaDay spa · Austin, TXno site
Website Intelligence
LeadFella visits each website, validates real contact details, fingerprints the tech stack against the full community dataset, runs a deterministic SEO report, and layers an optional AI (with vision) read of the site. The moment analysis finishes, it produces an AI end-score and a downloadable audit PDF.
- Contact discovery and validation (emails, phones, socials)
- Tech detection across ~3,700 technologies, grouped by category with versions
- Website quality score, business maturity score, and a deterministic SEO report
- Optional AI website insight, including vision analysis of the homepage
- Opportunity detection + automatic AI end-score and audit PDF
Revenue Opportunity
Every analyzed lead gets a revenue potential score and an estimated project value, then an expected value that weights that estimate by close probability - so your list sorts by money on the table, not vanity metrics.
- Revenue potential score per lead
- Estimated project value (INR by default, fully multi-currency)
- Expected value = project value × close probability
- Deterministic and explainable before any AI is layered on
AI Personalization
Generate a tight lead summary, suggested sales angles, and ready-to-edit email or WhatsApp copy, all grounded in the website insight so the opening line points at a real, observed gap. Bring your own model key.
- Lead summary and suggested sales angles
- Email and WhatsApp copy grounded in the site analysis
- Works with leading LLMs (OpenAI, Anthropic, Gemini, xAI)
- Copy leads with a concrete observed detail, not a generic compliment
Outreach
Send email with self-hosted open and click tracking, check deliverability before you send, and classify inbound replies automatically. Every message follows Draft → Review → Approve → Send - LeadFella never auto-sends.
- Email sending with self-hosted open/click tracking
- Deliverability checks before you send
- Inbound reply classification
- Draft → Review → Approve → Send - never auto-sent
Built-in CRM
Work your pipeline on a drag-and-drop board, open any lead on its own workspace page, and track deals with owner, value, close date, priority, and tags. Tasks, notes, and a full activity timeline keep the story in one place.
- Kanban pipeline with stages
- Per-lead workspace page
- Deals with owner, value, close date, priority, and tags
- Tasks, notes, and an activity timeline
Lead Finder
Hand-pick prospects across hundreds of thousands of leads on a fast denormalized index. Filter by red flags - outdated site, no SSL, not mobile-friendly, slow, weak SEO, no booking, no contact form, and more - plus business type, score, SEO, tech, revenue, and temperature. It hides leads already in outreach by default.
- Red-flag filters that match leads with all the gaps you fix
- Filter by type, website, SEO, opportunities, tech, score, revenue, and rating
- Prospecting-only by default - hides leads already in active outreach
- AI natural-language search, hot presets, and saved searches
- Runs on an index that scales to hundreds of thousands of leads
Analytics & Learning
Track your funnel and conversion rates, break down revenue and your best segments, and watch the AI learning loop turn outreach outcomes into sharper targeting and conversion estimates over time.
- Funnel and conversion-rate dashboards
- Revenue and best-segment breakdowns
- An AI learning loop that calibrates conversion from real outcomes
Self-hosted, secure, and yours
One backend, one database, no Docker required. Authenticated API, configurable currency and region, and an in-app docs section your team can actually read.
Get early access to LeadFella
Join the waitlist and we'll reach out as spots open up. No credit card, no commitment.